✦ Free shipping across Pakistan on orders over PKR 15,000 — use code JIYA15
Est. 2024

From a chat thread to an atelier.

What started as fabric swatches sent over WhatsApp has grown into a full studio — but the promise to our customers hasn't changed once.

We never set out to build a big brand. We set out to make sure every bride who messaged us felt like she was our only customer — and we still run the atelier that way today.
— Founder, Jiya ul Haq
Our Story

"We started in a small studio, sending fabric swatches over chat. Today, every piece still leaves our hands the same way — with care."

What began as DMs and WhatsApp orders has grown into a full atelier — but the promise hasn't changed. Every garment is cut, embroidered, and finished by our in-house artisans before it reaches you.

Where We Are Now

Grown up, but still handmade

Today, our atelier is home to over a dozen artisans — embroiderers, tailors, and finishers — each trained in techniques passed down through generations. Every order still passes through their hands.

WhatsApp is still where most of our conversations happen — we just finally have a proper catalog to point to.

Our Journey

Milestones Along the Way

  1. 2024

    The First Stitch

    Founded in a spare room with a single sewing machine and a handful of loyal customers ordering over chat.

  2. 2025

    Jiya Clothing Begins

    Started with a passion for timeless fashion, growing from a small clothing venture into a brand focused on quality, style, and thoughtfully crafted pieces.

  3. 2026

    100+ Brides Dressed

    Crossed our thousandth bridal order — still handled the same way as our very first.

  4. 2026

    Our Storefront Goes Live

    Launched Atelier online — a real catalog, without ever giving up the WhatsApp conversations our customers love.

What We Stand For

Our Values

The principles behind every piece Jiya Clothing makes.

Handcrafted Always

Every piece is cut, embroidered, and finished by hand.

Made With Care

We treat every order like it's for someone we know.

Honest Quality

What you see in the photos is what arrives at your door.

Community First

Built on referrals and repeat customers, not ads.

2 yrsIn Business
10+Master Artisans
100+Pieces Delivered
40+Cities Served
The People Behind It

Meet the Team

The hands that bring every design to life.

Jiya

Founder & Head Designer

Tajjala Fatima

Master Embroiderer

Arbaaz

Lead Tailor

Osama Aslam

Customer Experience Lead

Aqsa ul Haq

Creative Stylist

Arbab ul Haq

Production & Quality Manager
Join the Journey

Ready to find your perfect piece?

Explore the collection, or reach out on WhatsApp and let us help you find exactly what you're looking for.

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